Human Rights Watch (HRW) Ambient Human Rights Watch: Burma by J. Walter Thompson New York

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Human Rights Watch: Burma

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Industry Public awareness
Media Ambient
Market United States
Agency J. Walter Thompson New York
Executive Creative Director Andrew Clarke, Kash Sree
Creative Director Dustin Smith, Natalie Chambers
Art Director Roy Wisnu Hariadi
Copywriter Chris Swift
Producer Paul Charbonnier, John Minze, Tadd Ryan
Photographer Izzy Levine, Bill Bramswig, Platon
Production Cigar Box Studios Inc
Released June 2011


Cannes Lions 2011
Direct Lions Ambient Media (Large Scale) Gold
Direct Lions Charities, Public Health & Safety, Public Awareness Messages Gold
Design Lions Exhibitions & Live Events Gold
Outdoor Lions Stunts & Live Advertising Gold
Media Lions Best Use of Special Events and Stunt/Live Advertising Bronze

Credits & Description

Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: BURMA
Advertiser/Client: HUMAN RIGHTS WATCH
Product/Service: PETITION
Entrant Company: JWT NEW YORK, USA
Advertising Agency: JWT NEW YORK, USA
Chief Creative Officer: Harvey Marco
Executive Creative Director: Andrew Clarke
Creative Director: Head Of Art: Aaron Padin/Director Of Photography: Izzy Levine
Art Director: Roy Wisnu
Copywriter: Chris Swift
Account Manager: Lindsay Gash
Producer: Paul Charbonnier/John Minze/Tadd Ryan
Art Buyer: Elizabeth Corkery/Sara Levi
Photographer: Izzy Levine/Bill Bramswig/Platon
Other Credits: Director: Clair Grupp/Nick Scotting/Kit Liset/Project Manager: Elaine Barker/Jessie Hoyt
Description of Ambient execution:
A giant installation (7' x 18') was built at New York’s Grand Central Terminal. Consisting of hundreds of prison cells, a closer look reveals that the cell bars are actually pens. Visitors could remove the pens to symbolically free the prisoners, and then use to pen to sign an on-site petition calling for their release.
Due to it's success, the installation has since toured Prague and Brussels.