|Agency||The Jupiter Drawing Room South Africa|
|Executive Creative Director||Ross Chowles|
|Creative Director||Joanne Thomas The Jupiter Drawing Room Cape Town|
|Art Director||Lucas Van Vuuren Cape Town|
Credits & Description
With sportier look and its new-generation engine, the Hyundai i30 2.0 GLS offers drivers an exhilarating, high performance experience. To communicate this to its predominantly male market,the Brandteam/The Jupiter Drawing Room, Cape Town designed posters made up of race car decals, incorporating the branding of the car.The decals are an instantly recognisable visual device that also touch on the nostalgia of putting together model toy cars and customising them with racing stripes. They also link with the fact that the Hyundai i30 2.0 GLS is performing exceptionally well on the rally circuit.