IBM: LOTUS T5 by OgilvyOne London for IBM

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IBM: LOTUS T5

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Industry IT Solutions & Professional Networks
Media Ambient
Market United Kingdom
Agency OgilvyOne London
Creative Director Emma De La Fosse, Charlie Wilson
Art Director Kristal Knight
Copywriter Katriona Gordon
Producer Rosemary Faulkner
Account Supervisor Phil White
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Digital Outdoor Bronze

Credits & Description

Type of Entry: Ambient
Category: Digital Outdoor
Title: LOTUS T5
Advertiser/Client: IBM
Product/Service: LOTUSLIVE
Entrant Company: OGILVYONE WORLDWIDE London, UNITED KINGDOM
Advertising Agency: OGILVYONE WORLDWIDE London, UNITED KINGDOM
Executive Creative Director: Emma De La Fosse/Charlie Wilson
Creative Director: Emma De La Fosse/Charlie Wilson
Art Director: Kristal Knight
Copywriter: Katriona Gordon
Planner: Nina Mynk
Account Manager: Kieran Bradshaw
Account Supervisor: Phil White
Producer: Rosemary Faulkner
Other Credits: Pavlos Themistocleous - Head Of Digital Creative/Mark Sweatman- Technical Lead

Description of Ambient execution:
We took live air traffic control data from Heathrow and live tennis scores from the Wimbledon Tennis Championships, then mashed it up with tennis players’ nationalities to create live, customised updates for departing passengers at Terminal 5.

This demonstrated Lotus’ data and collaboration capabilities in a witty yet useful way.

Over 300 unique headlines appeared on 73 digital airport screens during the two weeks of the Wimbledon Tennis Championships.