Roland-Garros by Ogilvy Paris for IBM

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Industry Software & Multimedia Productions, SaaS
Media Ambient
Market France
Agency Ogilvy Paris
Copywriter Nick Bakshi
Strategic Planner Romain Seidenbinder
Released April 2016

Credits & Description

Brand: IBM
Media: Ambient
Category: Electronics, Technology
Agency: Ogilvy
Geo: France
IBM: Roland-Garros
Advertising Agency: Ogilvy & Mather, Paris, France
Worldwide Creative Director: Susan Westre
Creative Directors: Colin Nimick, Emmanuel Vergé
Art Directors: Daniel Lincoln, Edward Macaulay, Jeremy Bouchet
Copywriter: Nick Bakshi
Junior Art Director: Elise Richardson
Strategic Planner: Romain Seidenbinder
Digital Producer: Ryan leonard
Director of Production: Emmanuel Lickel
Head of Technology: Adrien Leygues / Ogilvy One
Developer: Pierre Lebret
Managing Director: Mary Mc Farland
Group Account Director: Joyce Pucheu
For tennis fans, data is important. But it's not always easy to digest. Which is why for Roland-Garros 2015, Ogilvy Paris & IBM created a series of real-time animations that updated fans about pivotal moments in the matches 60,000 times faster than text. The ads, which ran on over 500 digital out of home boards around France throughout the 2 week tournament, generated data visualisations to reflect important events in the matches as they happened. By using analogy and comparison, the ads made complex data understandable in the blink of an eye.