IKEA Ambient PAX ELEVATOR CLOSET by Leo Burnett Toronto

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PAX ELEVATOR CLOSET

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Industry Department Stores & Shopping Malls
Media Ambient
Market Canada
Agency Leo Burnett Toronto
Creative Director Lisa Greenberg, Judy John
Art Director Monique Kelley, David Federico
Copywriter Morgan Kurchak, Matt Williamson
Producer Anne Peck
Photographer Arash Moallemi
Account Supervisor Danielle Iozzo
Released April 2012

Awards

Kinsale Shark Advertising Festival 2012
AMBIENT SPECIAL BUILD SILVER

Credits & Description

Category: Special Build
Advertiser: IKEA
Product/Service: IKEA
Agency: LEO BURNETT TORONTO
Chief Creative Officer: Judy John
Creative Director: Judy John/Lisa Greenberg/David Federico/Morgan Kurchak
Copywriter: Morgan Kurchak/Matt Williamson
Art Director: David Federico/Monique Kelley
Photographer: Arash Moallemi
Account Supervisor: Danielle Iozzo
Producer: Anne Peck
Planner: Dustin Rideout
Planner: Dustin Rideout
Other Credits: Group Account Director: David Kennedy/Account Director: Jennifer Kelly

Ambient Execution Description
There were 6 fully wrapped elevators in 4 major Canadian markets (Toronto, Vancouver, Montreal, and Calgary). The elevator doors were wrapped with ‘French door’ imagery to create the illusion that passengers were walking into a closet. Once inside all 4 panels of the elevator were wrapped to appear as if you had walked into the closet. The imagery included the back of the ‘French door’ and a fully dressed interior of an organized woman’s wardrobe.