Ineco Ambient Restored Memories by Wunderman Buenos Aires

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Restored Memories

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Industry Charities, Foundations, Volunteers
Media Ambient
Market Argentina
Agency Wunderman Buenos Aires
Creative Director Ezequiel Orlandi, Pablo Maldonado
Production Duquesa
Director Emiliano Ferrando, Rodo Castro
Released September 2017

Credits & Description

Agency: Wunderman Buenos Aires
Advertiser: INECO
Product: Alzheimer 2017 Awareness Campaign
General Creative Directors: Patán Tarazaga / Dany Minaker
Creative Directors: Pablo Maldonado / Ezequiel Orlandi
Web & App Developer: Pato Facal
Production Manager: Laura Martínez
Accounts Group Director: Mercedes Cores
Accounts Executive: Pilar Martin
Head of PR: Daniela Tucci
Band: Salmon Osado
Production Company: Duquesa
Director: Emiliano Ferrando / Rodo Castro
Executive Producer: Santiago Rusconi
Editor: Juan Dalessandro
Client’s representatives: Julian Bustin / Teresa Torralva
Date of publication: September 21, 2017
In Argentina, there are 50,000 new cases of alzheimer's every year. More than 90% are people over the age of 65. One of the main symptoms is the lack of memory. There is no cure, but at least there is a new tool now. Which is why the Ineco foundation presents 'Restored Memories' a project based on recent studies about color and its positive cognitive effects on the autobiographic memory.