Jack Daniels: Interactive Jack Daniels 'High-life' kiosk by The Creative Shop & The Sound Campaign for Jack Daniel's

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Jack Daniels: Interactive Jack Daniels 'High-life' kiosk

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Industry Whiskey
Media Ambient
Market Japan
Agency The Creative Shop & The Sound Campaign
Production The Creative Shop
Director David Wommelsdorff - The Creative Shop, Marcus Joy - The Creative Shop, Jason Fielding - The Sound Campaign
Account manager Alex Lee - The Creative Shop
Released August 2012

Credits & Description

Category: Drinks, alcoholic
Brand: Jack Daniels
Agency: The Creative Shop & The Sound Campaign
Country: Japan
In conjunction with The Sound Campaign, who manages Jack Danielâs music activities in Australia and throughout Asia, The Creative Shop has designed and developed another unique digital brand activation device for the music festival environment, this time for Brown-Forman Japan. Working with Jack Danielâs brand positioning, The Creative Shop (TCS) has created a bespoke interactive, digital photo unit known as a âHigh-Life Kioskâ, wherein consumers are able to selectively place themselves into the background of three premium Jack Danielâs experiences, and take digital portraits of themselves. From being a VIP customer in a Jack Danielâs bar, to being featured as a celebrity bill poster, all the way through to seeing their faces among bright lights as a rock ân roll star, consumers are able to take fun images of themselves directly from the kiosk, then upload and share with friends via Facebook. The Jack Danielâs High-Life Kiosk will be featured at a series of music events throughout Japan, including but not limited to; Rock-In Japan, Rising Sun and Summersonic 2012.

Category: Drinks, alcoholic
Client: Jack Daniels
Agency: The Creative Shop & The Sound Campaign
Production: The Creative Shop
Country: Japan
Campaign file: Download campaign file
Director: David Wommelsdorff - The Creative Shop
Director: Marcus Joy - The Creative Shop
Director: Jason Fielding - The Sound Campaign
Group Head: Matthew Harada - Brown-Forman Japan
Digital creative: Amuro Lee - The Creative Shop
Planner: Kei Endo - Carat Japan
Account manager: Alex Lee - The Creative Shop
Senior Account Manager: Neil Terry - The Sound Campaign