Actual Reality by Y&R Auckland for Jaguar

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Actual Reality

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Industry Cars
Media Film, Ambient, Digital, Interactive & Mobile
Market New Zealand
Agency Y&R Auckland
Director Michael Humphrey
Creative Guy Denniston, Gavin Siakimotu
Producer Gene Keelan
Account manager Mike Keen, Mel Cutfield
Editor Jarrod Wright
Grade
Production 8Com
Released November 2015

Awards

One Show, 2016
Print & Outdoor Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths Merit
One Show Entertainment Consumer - Online / Short Form Videos Merit

Credits & Description

Jaguar via Y&R New Zealand invited the public at an automotive expo to experience the only virtual reality simulation worthy of the F-TYPE. One that turned out to be not-so-virtual.They were promised a next level VR experience in a Jaguar F-TYPE on, what looked like, a large motion simulator platform. A fake VR helmet played a distraction video while the car was secretly lowered and driven on to the adjacent arena by a precision driver. Hidden cameras inside the passengers’ helmets went live and they were taken on an adrenaline-pumping ride before being obliviously returned to the stand.
Category: Automotive
Client: Jaguar New Zealand
Brand: Jaguar
Media: Ambient
Agency: Y&R New Zealand
Production: 8com
Country: New Zealand
Campaign file: Download campaign file
Director: Michael Humphrey
Chief Creative Officer: Josh Moore
Creative Director: Gavin Siakimotu
Creative Director: Guy Denniston
Creative: Gavin Siakimotu
Creative: Guy Denniston
Producer: Gene Keelan
Executive Producer: Katie Millington
Sound Studio: Liquid
Account Director: Victoria Meo
Agency Producer: Liz Rosby
Post production: Toy Box
Editor: Jarrod Wright
Lead Animator: Amanda Sasano
Account manager: Mike Keen and Mel Cutfield
Marketing Manager: James McKee