Japan Earthquake Appeal: SUSHI TRAIN by J. Walter Thompson Sydney for Japan Earthquake Appeal

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Industry Public awareness, Charities, Foundations, Volunteers
Media Ambient
Market Australia
Agency J. Walter Thompson Sydney
Executive Creative Director Mark Harricks, Angus Hennah
Art Director John Lam
Copywriter Jason Ross
Account Supervisor Anne Gibson
Released June 2011

Awards

Spikes Asia 2011
Media Use of Media Bronze

Credits & Description

Type of Entry: Ambient
Category: Bars, Restaurants & Stores, etc.
Title: SUSHI TRAIN
Advertiser/Client: JAPAN EARTHQUAKE APPEAL
Product/Service: DONATION APPEAL
Entrant Company: JWT SYDNEY Sydney, AUSTRALIA
Advertising Agency: JWT SYDNEY Sydney, AUSTRALIA
Executive Creative Director: Angus Hennah/Mark Harricks
Art Director: John Lam
Copywriter: Jason Ross
Account Supervisor: Anne Gibson
Other Credits: Jesse Mcelroy - Cameraman/Editor/Senior Account Manager - John Kim
Description of Ambient execution:
We created special donation plates that were placed on the sushi trains. Different coloured plates were valued at different amounts, in line with the pricing of the standard sushi plates. Customers were invited to pick up the plates and pay their donation at the cashier, along with the rest of their bill. The proceeds were sent to the Red Cross Japan Fund.
The special donation plates were then piled up in the restaurant and they become a showpiece for the restaurant to encourage further donations. The plate stacks also symbolized the rebuilding of Japan.

The Ambient Advert titled Japan Earthquake Appeal: SUSHI TRAIN was done by J. Walter Thompson Sydney advertising agency for Japan Earthquake Appeal in Australia. It was released in Jun 2011.