Lacta Ambient Love in the end by Bold Ogilvy & Mather Athens

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Love in the end

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Industry Chocolate
Media Ambient
Market Greece
Agency Bold Ogilvy & Mather Athens
Executive Creative Director Panos Sambrakos
Creative Director Konstantina Chatzaki
Art Director Konstantinos Penlidis
Copywriter Franceska Galafti
Released February 2013

Awards

Clio Awards, 2013
Branded Entertainment & Content Mixed Campaign Gold

Credits & Description

Media: Ambient
Category: Confectionery & Snacks
Agency: Ogilvy
Brand: Lacta
Geo: Europe, Greece
Last night the film had the biggest opening night for any Greek movie in the last 5 years, with more than 75% of the all movie tickets being sold, being for "Love in the end"!
Advertising Agency: Ogilvy & Mather, Greece
Executive Creative Director: Panos Sambrakos
Creative Director: Konstantina Chatzaki
Art Director: Konstantinos Penlidis
Copywriter: Franceska Galafti
Account Directors: Christina Alifakioti, Annita Galanopoulou
Account Managers: Katerina Makridou-Oraiopoulou, Aristea Papazoglou