LG Electronics: Laundry Bag Takeover by Y&R Dubai for LG

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LG Electronics: Laundry Bag Takeover

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Industry Electronic Devices & Home Appliances, Washing Machines
Media Ambient
Market United Arab Emirates
Agency Y&R Dubai
Creative Director Shahir Zag
Account manager George Ninan
Released March 2011

Credits & Description

To communicate the LG Steam Direct Drive Washing Machine's'wrinkle-free washing' promise, Y&R,Dubai reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows.
Category: Home appliances & furnishings
Client: LG Electronics
Agency: Y&R Dubai
Country: United Arab Emirates
Account Director: Uday Desai
Planner: Nadine ghossoub
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag
Creative Director/ art director: Husen Baba
Associate CD / Copywriter: Ash Chagla
Account manager: George Ninan