|Industry||Home electronics & Home Appliances, Washing Machines|
|Market||United Arab Emirates|
|Creative Director||Shahir Zag|
|Account manager||George Ninan|
Credits & Description
To communicate the LG Steam Direct Drive Washing Machine's'wrinkle-free washing' promise, Y&R,Dubai reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows.