Lifebuoy Ambient Hand Washing Roti Reminder by Ogilvy & Mather Mumbai

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Hand Washing Roti Reminder

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Industry Hygiene & Personal Care Products, Soaps
Media Ambient
Market India
Agency Ogilvy & Mather Mumbai
Director Vishal Mangalorkar
Creative Ogilvyaction Creative Team
Producer Pria Mundra
Production @infiniti films
Released March 2013

Awards

Clio Awards, 2013
Innovative Media - Silver

Credits & Description

Media: Ambient
Category: Health & Beauty
Agency: Ogilvy
Brand: Lifebuoy
Geo: Asia, India
At the Kumbh Mela 2013 in Allahabad (India), where a 100 million visitors are expected, Lifebuoy along with its activation partner OgilvyAction decided to spread the message of handwashing by creating a special heat stamp and stamped 2.5 million rotis (Indian Bread) with the message 'Did you wash your hands with Lifebuoy?'
Advertising Agency: OgilvyAction, India
President: Samir Gupte
National Creative Director: Vipul Salvi
Creative: OgilvyAction Creative Team
Client Servicing: Tarun Gupta
Production House: @infiniti films
Director: Vishal Mangalorkar
Producer: Pria Mundra
Director of Photography: Karthik Ganesh
2nd Unit Camera and Editor: Rizwan Maple
Music: Sachin Mittra
Fabricator: Jay Sinha