REAL TOY SOLDIER by AgeIsobar Sao Paulo for Limited Edition Collectible Toys

REAL TOY SOLDIER

Pin to Collection
Add a note
Industry Toys
Media Ambient
Market Brazil
Agency AgeIsobar Sao Paulo
Executive Creative Director Carlos Domingos
Art Director Cícero Souza, Henrique Mattos
Copywriter Daguito Rodrigues
Released November 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: LIMITED EDITION COLLECTIBLE TOYS
Product/Service: MINIATURES, COLLECTIBLE FIGURES AND STATUES SHOP
Agency: AGE ISOBAR
Executive Creative Director: Carlos Domingos
Copywriter: Daguito Rodrigues
Art Director: Henrique Mattos/Cícero Souza

Ambient Execution Description
The Limited Edition Collectible Toys is a miniatures, collectible figures and statues shop. To promote the brand and attract new customers, we scattered around the store living statues that mimicked the classic toy soldiers. The action attracted the attention of pedestrians, who photographed, recorded and posted on social networking. And they were invited to visit the online and the actual store.