Lutz Mehlhorn Ambient Lutz Mehlhorn: Smoking taxi by Mediaplus Hamburg

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Lutz Mehlhorn: Smoking taxi

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Industry Public awareness
Media Ambient
Market Germany
Agency Mediaplus Hamburg
Copywriter Frank Seiler
Photographer Alan Grund
Released July 2011

Credits & Description

The idea was to call attention to the consequences of nicotin consumption in a drastical and surprising way and create motivation for quitting smoking.

Advertising Agency: Mediaplus, Munich, Germany
Creative Director / Art Director: Ekki Frenkler
Copywriter: Frank Seiler
Illustrators: Michael Haggenmüller, Hans Zieringer
Photographer: Alan Grund