|Industry||Hygiene & Personal Care Products|
|Agency||J. Walter Thompson Singapore|
|Regional Executive Creative Director||Tay Guan Hin|
|Associate Creative Director||Karen Muck|
|Executive Creative Director||Juhi Kalia|
|Art Director||David Haefflinger|
Credits & Description
In ladies’ shower rooms across spas, clubs and gyms we sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.ors get to experience this inspired multi sensorial piece of Lux art.