Lux Ambient Magic Shower Rooms by J. Walter Thompson Singapore

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Magic Shower Rooms

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Industry Hygiene & Personal Care Products
Media Ambient
Market Singapore
Agency J. Walter Thompson Singapore
Regional Executive Creative Director Tay Guan Hin
Associate Creative Director Karen Muck
Executive Creative Director Juhi Kalia
Art Director David Haefflinger
Producer Bettina Feng
Editor Jeremiah Marcelo
Released September 2012

Credits & Description

In ladies’ shower rooms across spas, clubs and gyms we sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.ors get to experience this inspired multi sensorial piece of Lux art.

Advertising Agency: JWT, Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Juhi Kalia
Associate Creative Director: Karen Muck
Art Director: David Haefflinger
Global Business Director: Sue Mulhall
Global Account Director: Hinoti Joshi
Associate Account Director: Anjali Bewtra
Account Manager: Kryse Ynieto
Head of production: Gerri Hamil
Producer: Bettina Feng
Editor: Jeremiah Marcelo