Coolest Suit On The Planet by Eleven, Whybin\TBWA Sydney for M.J.BALE

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Coolest Suit On The Planet

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Industry Apparel, Clothing & Footwear, Apparel & Accessories Stores
Media Ambient
Market Australia
Agency Eleven
Chief Creative Officer Andy Dilallo
Executive Creative Director Craig Brooks
Creative Director Ian Williamson
Senior Art Director Mark Tallis
Senior Copywriter Cameron Dowsett
Agency Whybin\TBWA Sydney
Production PRODUCTION PARTNERS
Director Patrick Fileti
Released September 2017

Credits & Description

Media: Web Film
Category: Clothing & footwear
Client: M.J. Bale
Agency: TBWA Sydney
Country: Australia
Chief Creative Officer – Andy DiLallo
Deputy Executive Creative Director – Craig Brooks
Creative Director – Ian Williamson
Senior Art Director – Mark Tallis
Senior Writer – Cameron Dowsett
Producer – Annabel Jewers
Junior Producer – Savannah Anseline
Senior Account Director – Laura Morano
Account Director – Dave Matthews
Planning Director – Joel Pearson
Design Director – Chris Mawson
Design & Animation – Razif Djamaluddin
Design & Animation – Thanh Lu
Animation – Brent Loy
Sound Designer – Beau Silvester
PRODUCTION PARTNERS
Director & Photographer – Patrick Fileti
Music – Song Zu
Composer – Ben Lam (Songzu)
Sound Producer – Jessica Bonney (Songzu)
Activation Director – Richard Bernardo (Avant Garde Events)
Production Fixer Dubai – Abdel Salam
Production Fixer India – Daulat Singh Ranawat
Production Fixer Morocco – Reda Fakhar
ELEVEN
General Manager – Fi Milliken
Account Manager – Jade Barringer
Account Executive – Caitlin Jokovic
M.J. BALE
Founder & CEO – Matt Jensen
General Manager – Shannon Luxford
Marketing & PR Coordinator – Nick Sanders
Head of Visual Communication – Cassandra Thomas
Brand Editor-In-Chief – Jonathan Lobban
Brand Experience Manager – Jaime Fernandes
Synopsis:
To change people's perceptions of wool as a summer fabric, TBWA Sydney, created a change room to change their opinion. Over 6 weeks, our touring change room replicated the world's hottest temperatures, letting fans all around Australia put our Cool Wool suits to the ultimate test. To replicate the face melting climate conditions, we gave one of our cool wool suits to a weatherman, and sent him on a heat seeking mission to the hottest places on earth.