Martini / Mini Taxi: Takemehome Machine by Friends Moscow for Martini

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Martini / Mini Taxi: Takemehome Machine

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Industry Wine & Champagne
Media Ambient
Market Russia
Agency Friends Moscow
Creative Director Arina Avdeeva
Copywriter Semyon Polyakovskiy
Designer Max Denisov
Released June 2012

Awards

MIAF Awards 2012
Promo campaigns Best promo campaign (using new technologys) First place
Nonstandard mediums Nonstandard media First place
Media Projects The best use of non-standard advertising First place

Credits & Description

Media: Ambient
Geo: Russia
Category: Alcoholic Drinks
Agency: Friends
Brand: Martini
Martini asked us to highlight the fact that they care about their customers and encourage responsible drinking among clubbers. That's why we made Martini and Mini Taxi co-promotion. We set up special Martini TAKEMEHOME machine in clubs. It measures your blood alcohol content and if it exceeds certain limit you receive 30% discount on Taxi Mini.
Advertising Agency: Friends, Moscow, Russia
Creative Director: Arina Avdeeva
Copywriter: Semyon Polyakovskiy
Art Directors: Alexander Zavacky, Arina Avdeeva
Designer: Max Denisov
Production company: The Viewmakers' Studio
General Producers: Anastasia Kotelnikova, Artem Mansimov
Product Designers: Aleksandr Veshaev, Gaya Asaturova
Programmer: Tigran Azaryants