Mater Natura Ambient The Cage Elevator by OpusMúltipla

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The Cage Elevator

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Industry Public awareness
Media Ambient
Market Brazil
Agency OpusMúltipla
Creative Director Flávia Rennó
Art Director Marcelo Przedzmirski
Illustrator Estúdio Abruzzo
Released April 2013

Credits & Description

Media: Ambient
Category: Public interest
Agency: OpusMultipla
Brand: Mater Natura
Geo: Americas, Brazil
No animal enjoys feeling like that. Report the wildlife trade.
Current Situation: 

The trafficking of wild animals is now worth US$20 billion per year.

Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals.

Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice.

 The idea: 

Ensure that people have the same feeling as a captured animal.

Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Flávia Rennó
Art Director: Marcelo Przedzmirski
Illustrator: Estúdio Abruzzo
Published: April 2013