McDonald's Ambient GoodMorningSTL by Hoffman Lewis

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Industry Fast food
Media Ambient
Market United States
Agency Hoffman Lewis
Director Chad Turner - Gigunda Group
Art Director Ethan Martin, Matt Carvalho
Production BKWLD
Released April 2013

Credits & Description

BKWLD worked with Hoffman Lewis to create six unique and unexpected moments for the general public of St. Louis. Working entirely with non-actors, the BKWLD team designed real situations where McDonald’s breakfast could help make the ‘ordinary a bit more extraordinary’. These moments were shot with hidden camera crews and then transformed into the TV spots, with BKWLD storyboarding, directing, producing, and handling post for each.
Media: TV
Category: Food
Client: McDonald’s
Title: “GoodMorningSTL”
Date: April 2013
Agency: Hoffman Lewis
Production/Post-production: BWKLD
Director: Chad Turner
Broadcast Producer: Chris Edmonds
Digital Production: BKWLD
Digital Producer: Donald Fierros
Tech Director: Justin Jewitt
Developer: Matthew Aebersold
Art Director: Matt Carvalho
Art Director: Ethan Martin