McDonald's Ambient imlovinit24 Global Recap by TBWA\Chiat\Day USA

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imlovinit24 Global Recap

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Industry Fast food
Media Ambient
Market United States
Agency TBWA\Chiat\Day USA
Released April 2015

Credits & Description

Brand: McDonald's
Media: Ambient
Category: Food
Agency: TBWA
Geo: United States
McDonald's: imlovinit24 Global Recap
McDonald's launched a major global campaign - imlovinit24 - aimed at bringing the world together virtually on March 24th through 24 gifts of joy in 24 cities in 24 hours. On the day of the event, we saw almost 40,000 total #imlovinit mentions, which is 850X more than the daily average, and the campaign was trending globally on Facebook and Twitter – this was actually the first time McDonald’s hit top ten worldwide conversation volume on Twitter.
Advertising Agency: TBWA