McDonald's Ambient Sydney Tower - Big Mac

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Sydney Tower - Big Mac

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Industry Fast food
Media Ambient
Market Australia
Media OMD Sydney
Released November 2018

Credits & Description

McDonald's Australia has transformed Westfield Sydney Tower by projecting a Big Mac pictogram onto it, turning one global icon into another in a new campaign via OMD Create. The projection which sits 268 metres above the city, marked Macca's launching 30 days of mouth-watering deals throughout November via the mymacca's app and the very first offer, the Big Mac for only $2.
Media: Outdoor
Category: Restaurants & fast food
Agency: OMD Create
Country: Australia