Mellow Mushroom Pizza Bakers Ambient Mellow Mushroom Pizza: Follow Us Compilation by Fitzco

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Mellow Mushroom Pizza: Follow Us Compilation

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Industry Fast food, Cafe
Media Ambient
Market United States
Agency Fitzco
Director Dave Hamilton, Adam Heathcott, Adam Brodie, Dave Derewlany
Art Director Juliana Lynch
Producer Alex Waite Smuggler
Editor Greg Scruton
Released October 2012

Credits & Description

Category: Restaurants & fast food
Brand: Mellow Mushroom Pizza
Agency: Fitzgerald+CO
Country: United States of America
Mellow Mushroom is a pizza place with a laid-back Hippie mentality and a rather stoned-looking mushroom for a mascot. As they grew to 130 stores in over 100 US cities, they wanted to get more followers on Twitter. So Fitzgerald & Co told people if you follow us, weâll follow you. We didnât mention weâd be doing it in real life. For real. In the companyâs creepy mushroom costumes.

Adam and Dave at Arts & Sciences directed the hidden camera stalk-fest, following 20 real @mellowmushroom followers in a period of one week. By enlisting the followersâ friends and families as accomplices, âMelâ and âDudeâ were in place and ready to trail them without their knowledge.

The promotion breaks Monday at, where visitors can watch the videos, follow Mellow Mushroom on Twitter, Facebook and Pinterest, and enter to win free pizza for a year. Over the course of the next month, local Mellow Mushroom stores will follow their new followers, surprising them with pizza and t-shirts.

The first video is live at and you can see the rest here:
Category: Restaurants & fast food
Client: Mellow Mushroom Pizza
Agency: Fitzgerald+CO
Production: Arts & Sciences
Country: United States of America
Director: Adam and Dave
Chief Creative Officer: Noel Cottrell
Creative Director/ writer: Mitch Bennett
Creative Director/ art director: WES WHITENER
Creative Director/ art director: Brad Sarmiento
Agency Producer: Christine Sigety
Client: Mellow Mushroom Pizza Bakers
Agency: Fitzgerald+CO
CCO: Noel Cottrell
Executive Producer: Christine Sigety
Creative Director/Writer: Mitch Bennett
Creative Director/Art Director: Wes Whitener
Creative Director/Art Director: Brad Sarmiento
Art Director: Juliana Lynch
Digital Producer: Gideon Cohen
Production Company: Arts & Sciences
Director: Adam Brodie
Director: Dave Derewlany
Producer: Alex Waite
DP: Benn Martenson
Executive Producer: Marc Marrie
Managing Director: Mal Ward

Editorial: Arcade Edit
Editor: Greg Scruton
Post Producer: Denice Hutton
Executive Producer: Nicole Visram
Assistant: Luc Giddens
Managing Partner/EP: Damian Stevens
Sound: Acoustech
Sound Engineer: Gopal Swamy
Online & FX: Airship
Artists: Austin Hickman-Fain, Chris Homel and Matt Lydecker
Managing Partner/EP: Damian Stevens