Mercedes-Benz Ambient Creating day at night by FHV BBDO Amsterdam

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Creating day at night

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Industry Cars
Media Ambient
Market Netherlands
Agency FHV BBDO Amsterdam
Art Director Thomas Overweg
Copywriter Tim Visser
Production BeamSystems
Production Electric Zoo
Released February 2014

Credits & Description

Mercedes-Benz Night View Assist is an infrared technology for a brighter view at night. How do you promote this innovative technology? By creating day at night. Watch what happens when Mercedes-Benz lights up a street in Amsterdam on a Friday night in December. Agency FHV BBDO Amsterdam
Media: Ambient
Category: Automotive
Agency: BBDO
Brand: Mercedes
Geo: Europe, Netherlands
Advertising Agency: FHV BBDO, Amsterdam, Netherlands
Creative Directors: Mark Muller, Martin Cornelissen
Art Director: Thomas Overweg
Copywriter: Tim Visser
Account: Pui Yuk Man, Christine van der Schilden
Strategy: Vincent Seeber
Production: BeamSystems, Electric Zoo
Agency Producer: Peter Burger
Sound design: Sander Baas
Published: December 2013