Mercedes-Benz: TRANSPARENT WALLS by Jung Von Matt/Alster Hamburg for Mercedes-Benz

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Industry Cars
Media Ambient
Market Germany
Agency Jung Von Matt/Alster Hamburg
Executive Creative Director Sascha Hanke
Creative Director Jens Paul Pfau, Tobias Grimm, Jo Marie Farwick
Art Director Damjan Pita, Benjamin Busse, Frederico Gasparian
Copywriter Florian Hoffmann, Jan-Hendrik Scholz, Alphons Conzen, Henning Robert
Producer Jannik Endemann, Justin Niklas Mundhenke
Account Supervisor Sven Doerrenbaecher
Illustrator Samuel Huber Leagas Delaney Hamburg Gmbh
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Digital Outdoor Silver

Credits & Description

Type of Entry: Ambient
Category: Digital Outdoor
Title: TRANSPARENT WALLS
Advertiser/Client: DAIMLER
Product/Service: CAR SAFETY SYSTEM
Entrant Company: JUNG von MATT Hamburg, GERMANY
Advertising Agency: JUNG von MATT Hamburg, GERMANY
Executive Creative Director: Sascha Hanke
Creative Director: Jo Marie Farwick/Jens Pfau/Tobias Grimm
Art Director: Frederico Gasparian/Benjamin Busse/Damjan Pita
Copywriter: Alphons Conzen/Florian Hoffmann/Henning Robert/Jan-Hendrik Scholz
Advertiser's Supervisor: Damir Maric/Lena Ernst
Account Manager: Dajana Crantz/Marijke Fisser
Account Supervisor: Sven Doerrenbaecher
Producer: Justin Mundhenke/Jannik Endemann
Illustrator: Samuel Huber
Other Credits: Director: Mortimer Hochberg/Production Company: Erste Liebe Filmproduktion Gmbh/
Description of Ambient execution:
For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them.
To achieve this, we used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them.

The Ambient Advert titled Mercedes-Benz: TRANSPARENT WALLS was done by Jung Von Matt/Alster Hamburg advertising agency for product: Mercedes-benz Pre-safe Technology (brand: Mercedes-Benz) in Germany. It was released in Jun 2011.