Meridian Ambient Comic fish by RA Voskhod

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Comic fish

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Industry Seafood
Media Ambient
Market Russia
Agency RA Voskhod
Creative Director Andrey Gubaydullin
Art Director Vladislav Derevyannykh
Designer Yana Akhmetshina
Released April 2013

Awards

MIAF Awards 2013
MEDIA PROJECTS Best usage of non-standard advertising (New media) Silver
INDOOR ADVERTISING FMCG Silver

Credits & Description

Media: Ambient
Category: Food
Agency: Voskhod
Brand: Meridian
Geo: Europe, Russia
A professional comedian made the fish move and speak with the help of remote control and entertained people in a shopping mall. More than 40,000 people have met the fish face-to-face, and hundreds of thousands people have seen the performance on various Russian media channels, social networks and youtube. Search for «Meridian» has grown by 176%,, sales increased by 28%. Now the Comedian fish is on tour all over Russia.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Copywriters: Daria Ovechkina, Egor Gavrilin, Alex Solodkyi
Art Director: Vladislav Derevyannykh
Designer: Yana Akhmetshina