Microsoft: ONLINE SCAMS TAKEN OFFLINE by Crispin Porter + Bogusky Boulder for Internet Explorer

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Industry Software & Multimedia Productions, SaaS, Business equipment & services
Media Ambient
Market United States
Agency Crispin Porter + Bogusky Boulder
Executive Creative Director Tim Roper-Rob Strasberg
Creative Director Caprice Yu, Mark St. Amant, Dave Steinke, Tim Geoghegan Tbwa\media Arts Lab
Art Director Slava Morshch, Dj Pierce
Copywriter Justin Ebert, Ian Falcon
Art Director
Producer Chris Kyriakos
Account Supervisor Ryan Skubic, Kate Higgins, Ben Haynes
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Stunts & Live Advertising Silver

Credits & Description

Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: ONLINE SCAMS TAKEN OFFLINE
Advertiser/Client: MICROSOFT
Product/Service: INTERNET EXPLORER 8
Entrant Company: CRISPIN PORTER + BOGUSKY Boulder, USA
Advertising Agency: CRISPIN PORTER + BOGUSKY Boulder, USA
Chief Creative Officer: Rob Reilly/Andrew Keller/Jeff Benjamin
Executive Creative Director: Tim Roper (Group Creative Director)
Creative Director: Dave Steinke (Cd)/Mark St. Amant/Justin Ebert/Dj Pierce/Caprice Yu/Tim Geoghegan (Acds)
Art Director: Dj Pierce/Slava Morshch
Copywriter: Justin Ebert/Ian Falcon
Advertiser's Supervisor: Alex Kayne
Planner: Graham Furlong
Account Supervisor: Ryan Skubic (Account Director)/Kate Higgins (Management Supervisor)/Ben Haynes
Producer: Chris Kyriakos (Executive Integrated Producer)

Description of Ambient execution:
Most victims of online attacks thought they’d never fall for an Internet scam. To prove just how vulnerable your personal information can be, Internet Explorer created an entire phony bank and an "inheritance store" in New York's financial district that operated just like an online phishing scam. All it took was an unbelievable offer and halfway credible signage to convince New Yorkers to gladly hand over all sorts of ridiculously intimate personal information.

The Ambient Advert titled Microsoft: ONLINE SCAMS TAKEN OFFLINE was done by Crispin Porter + Bogusky Boulder advertising agency for product: Microsoft Internet Explorer 8 (brand: Internet Explorer) in United States. It was released in Jun 2011.