Microsoft Windows Ambient Fast and fun by Jam London

Adsarchive » Ambient » Microsoft Windows » Fast and fun

Fast and fun

Pin to Collection
Add a note
Industry Software & Multimedia Productions, SaaS
Media Ambient
Market United Kingdom
Agency Jam London
Executive Creative Director Wayne Deakin
Production Gramafilm
Released November 2012

Credits & Description

Media: Ambient
Geo: United Kingdom
Category: Electronics & Technology
Agency: Jam
Brand: Microsoft
Microsoft has started its UK marketing activity for its new Windows 8 operating system by installing a giant slide in the Bluewater shopping centre, giving shoppers an alternative to using the stairs and presenting Windows 8 as 'fast and fun'. Every slider had their picture taken as they went down the slide, received a photo print of themselves and a copy was sent to their mobile. These pictures were also shared on a giant LED screen, in the shopping centre, as well as Facebook and Twitter. The campaign was conceived by social and digital agency Jam, with Slice handling the experiential build.

Advertising Agency: Jam, London, UK
Executive Creative Director: Wayne Deakin
Creatives: James Fernandes, James Greening
Agency producers: Drew Wolf, Veronica Saez
Production: Gramafilm