Milka Ambient Last Square by Buzzman Paris

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Last Square

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Industry Chocolate
Media Ambient
Market France
Agency Buzzman Paris
Director Zoé Fisher
Creative Director Georges Mohammed Cherif, Georges Mohammed Cherif
Art Director Clément Séchet, Daniel Evans
Copywriter Miguel Durão
Released August 2013

Credits & Description

Would you buy a chocolate bar with the last square missing? Well, Buzzman Paris has created a new campaign where it is putting the generosity of Europe to the test. They've taken the last square from over 13 Million Milka Chocolate bars and are giving people the chance to claim their square back or give it to someone else. To bring life to Milka's brand promise (dare to be tender), Buzzman decided to use the chocolate bar itself as the main media of the campaign. All people need to do is simply pick up a Milka bar and connect through their smartphone, tablet or pc to visit, they'll be able to choose what to do with their last square. If they decide to be tender and send their last square to someone they'll be able to accompany it with a tender personalized message. The campaign has been a year in the making, taking Buzzman and Milka a whole year to change the entire chocolate bar manufacturing process. Buzzman and Milka created a unique mould that allowed for the creation of 13 million chocolate bars for France and Germany with the famous square missing.
Media: Ambient
Category: Confectionery & snacks
Client: Milka
Agency: Buzzman, Paris
Country: France
Director: Zoé Fisher
Creative Director: Georges Mohammed-Chérif
Copywriter: Miguel Durao
Art Director: Clément Séchet
Art Director: Daniel Evans
TV Producer : Vanessa Barbel, Elodie Poupeau, Yoann Morin
General Manager : Thomas Granger
Agency Managers : Julien Levilain, Antoine Ferrari, Loïc Coelho
Strategic Planning : Renaud Berthe
TV Producer : Vanessa Barbel, Elodie Poupeau, Yoann Morin
Film Production : GOOD PH
Digital Producers : Laurent Marcus, François Cavallin