MINI Ambient Mini: Dress-up for Halloween by Taxi Canada

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Mini: Dress-up for Halloween

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Industry Cars
Media Ambient
Market Canada
Agency Taxi Canada
Creative Director Lance Martin
Art Director Craig Ferguson
Copywriter Tal Wagman
Released October 2011

Credits & Description

Every year on October 31, people celebrate Halloween by dressing up in costumes. TAXI 2 thought there was no better time to capitalise on the cheeky nature of the MINI brand – and created a MINI costume for other cars to dress up in. In a guerrilla effort, TAXI 2 created and built a one-size-fits-all MINI costume, hit the streets, and for the first time, allowed cars to feel the same sense of playfulness that people feel when they dress up.

Advertising Agency: Taxi 2, Canada
Creative Director: Lance Martin
Copywriter: Tal Wagman
Art Director: Craig Ferguson
Print Producer: Tara Greguric
Account Manager: Tina Tieu