|Creative Director||Lance Martin|
|Art Director||Craig Ferguson|
Credits & Description
Every year on October 31, people celebrate Halloween by dressing up in costumes. TAXI 2 thought there was no better time to capitalise on the cheeky nature of the MINI brand – and created a MINI costume for other cars to dress up in. In a guerrilla effort, TAXI 2 created and built a one-size-fits-all MINI costume, hit the streets, and for the first time, allowed cars to feel the same sense of playfulness that people feel when they dress up.