MINI Ambient Meet Porter. The World's First Driving Dog. by DraftFCB Auckland

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Meet Porter. The World's First Driving Dog.

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Industry Cars, Business equipment & services, Environmental & Animal Issues, Corporate Image
Media Ambient
Market New Zealand
Agency DraftFCB Auckland
Director Marco Siraky
Executive Creative Director Regan Grafton, Tony Clewett
Art Director Peter Vegas, Nick Smith - Head Of Art
Copywriter Peter Vegas, Matt Williams
Producer Esther Watkins, Sarah Yetton
Account Supervisor Sally Willis - Account Director, Toby Sellers - Group Account Director
Editor Blair Walker
Released December 2012

Awards

Caples Awards, 2013
Special Awards Best in Show Gold
Campaigns Integrated campaign Gold
Campaigns Promotional/activation effort Silver

Credits & Description

Advertiser: SPCA / MINI NEW ZEALAND
Agency: DRAFTFCB NEW ZEALAND
Category: Viral Film
Advertising campaign: DRIVING DOGS
Producer: Esther Watkins & Sarah Yetton
ProductionManager: Esther Watkins & Sarah Yetton
Sound Studio: Liquid Studios
Special Effects/Computer Graphics: Marco Siraky & Blair Walker
Art Director: Peter Vegas
Copywriter: Peter Vegas
Executive Creative Director: Tony Clewett
Editing Company: Draftfcb New Zealand
Post Production: Draftfcb New Zealand
Chief Creative Officer: James Mok
Cinematographer: Marco Siraky & Blair Walker
Editor: Marco Siraky & Blair Walker
Art Director: Matt Williams - Creative Team
Copywriter: Matt Williams - Creative Team
Director: Marco Siraky
Cameraman: Marco Siraky & Reuben Boey
Music: Peter Van Der Fluit
Production Designer: Nick McFarlane
Art Director: Nick Smith - Head Of Art
Account Manager: Stephanie Hueber
Director Of Photography: Stephen Langdon
Executive Creative Director: Regan Grafton
Account Supervisor: Sally Willis - Account Director
Agency Producer: Sarah Yetton
Account Supervisor: Toby Sellers - Group Account Director

Brief Explanation
MINI wanted to help the SPCA find homes for their dogs. In NZ, too many people write off rescue dogs as second-rate mutts, so finding them homes is difficult. If more people knew just how smart these animals really are, more would get adopted. So, we taught three SPCA dogs to drive a MINI – the new Cooper-S model, of course.