MINI Ambient MISPLACED AIRBAG by Publicis Mexico

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MISPLACED AIRBAG

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Industry Cars
Media Ambient
Market Mexico
Agency Publicis Mexico
Executive Creative Director Hector Fernandez
Creative Director Gabriel Ramos- Jessica Apellaniz
Producer Claudia Shelley
Account Supervisor Juan Carlos Tapia, Mark Nakamichi
Released June 2013

Awards

Cannes Lions 2013
Outdoor Lions Ambient; Bars, Restaurants & Stores, etc. Bronze

Credits & Description

Type of entry: Ambient
Category: Bars, Restaurants & Stores, etc.
Advertiser: MINI
Product/Service: DON'T MAKE UP AND DRIVE
Agency: PUBLICIS MEXICO, MEXICO

Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Héctor Fernández
Creative Director: Jessica Apellaniz/Luís "madruga" Enríquez
Copywriter: Christian Santacruz "pimpon"
Art Director: Luís "madruga" Enríquez
Account Supervisor: Juan Carlos Tapia/Mark Nakamichi
Advertiser's Supervisor: Alfredo Necohechea
Producer: Claudia Shelley
Other Credits: Julio Carlos Ramos- Director

Description of Ambient execution
In many bars and restaurant’s restrooms, we hide airbags that activate when a woman is in front of the mirror.