Mini: Pole position by DraftFCB Zurich for MINI

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Mini: Pole position

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Industry Cars
Media Ambient
Market Switzerland
Agency DraftFCB Zurich
Creative Director Daniel Comte
Art Director Frederic Nogier
Copywriter Tizian Walti
Released September 2011

Credits & Description

During the morning rush hour, MINI brought drivers into pole position with a special guerrilla poster at the traffic lights. The message was clear at first glance: speed yourself up. The sleek special model MINI Ace catapults its drivers from zero to the maximum legal speed and further in no time. The picture montage was specially created for this location and thus gave the perfect illusion.

Advertising Agency: Draftfcb/Lowe Group, Zürich, Switzerland
Creative Director: Daniel Comte
Art Director: Frédéric Nogier
Copywriter: Tizian Walti
Consulting: Rolf Jeger, Martin Gonzenbach, Nina Marti
Images and Retouching: Ansichtsache
Promotion: Spool