MINI Ambient SANDCASTLE by Iris London

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SANDCASTLE

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Industry Cars
Media Ambient
Market United Kingdom
Agency Iris London
Art Director Adam Fish, Jim Eyre
Copywriter Nick Clement, Dave Feldman, Dave Newbold
Photographer Jim Eyre
Released August 2013

Credits & Description

Category: Automotive
Client: MINI UK
Agency: Iris London
Country: United Kingdom
Advertised brand: MINI
Advert title(s): Sandcastle/Cake/ Biscuit/ Hamish / Wing Mirror
Headline and copy text (in English): MINI NOT NORMAL BRAND CAMPAIGN
Advertising Agency: Name, City, Country - IRIS London
Exec Creative Director: Shaun McIlrath
Deputy Creative Director: Jim Eyre / Dave Newbold
Art Director: Jim Eyre / Adam Fish
Copywriter: Dave Newbold / Dave Feldman / Nick Clement
Photographer: Jim Eyre
Published: Month, Year August 2013
Short rationale (optional):
To celebrate the NOT NORMAL relationship that MINI owners have with their cars, MINI are celebrating their inventive tributes
by saluting the creators on poster sites all over the UK.