Mobility Dogs Ambient Mobility Dogs: Wagging Tail by Whybin\TBWA Auckland

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Mobility Dogs: Wagging Tail

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Industry Public awareness
Media Ambient
Market New Zealand
Agency Whybin\TBWA Auckland
Executive Creative Director Andy Blood
Designer Elena Panaita
Released November 2011

Credits & Description

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Challenge: The Mobility Dogs Trust partners highly trained dogs with people who live with long-term disabilities like MS, muscular dystrophy and spinal cord injuries. These dogs help their partners with every day tasks, increasing independence and giving them a new lease on life. WhybinTBWA Auckland was tasked with raising public awareness around Mobility Dogs in an interesting and creative way.

Solution: To show the joy that these Mobility Dogs provide their partners, the agency created special ambient dog tails that fasten to the back of windscreen wipers. Bumper stickers accompanied the tails and drove people to the Mobility Dogs Facebook site. read less…

Advertising Agency: WhybinTBWATequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Art Directors / Copywriter: Iain Nealie, Tara McKenty
Post Production: Michelle Hong
Retoucher: Tom Vanderloos
Designer: Elena Panaita