Motz: Mongrels in Common by Glow for Motz Und Consorten Randstaendig Abwegig Unbedacht

Motz: Mongrels in Common

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Industry Charities, Foundations, Volunteers
Media Ambient
Market Germany
Agency Glow
Creative Director Johannes Krempl
Art Director Franziska Knöpfel
Photographer Benjamin Rein
Released January 2013

Credits & Description

Media: Ambient
Media: Media
Agency: Glow
Brand: Motz
Geo: Europe, Germany
Motz is the most popular magazine for homeless people in the German capital. For the campaign, international known top designers created coats made of the motz newspaper. At a press conference homeless people presented them to the public to gain attention for their situation, especially in the winter months.

Advertising Agency: glow, Berlin, Germany
Creative Director: Johannes Krempl
Art Director: Franziska Knöpfel
Graphic: Janet Kofler
Account Managers: Nikolai Knabner, Fabian Ulrich
PR Manager: Helena Feuerbach
Photographer: Benjamin Rein