National Museum in Gdansk (MNG) Ambient Mariacka Street by TOFU Studio Gdańsk

Mariacka Street

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Industry Museums & Libraries
Media Ambient
Market Poland
Agency TOFU Studio Gdańsk
Creative Director Adam Chyliński
Art Director Adam Chyliński
Photographer Paweł Klein
Released August 2017

Credits & Description

Category: Recreation, Leisure
Media: Outdoor
Brand: National Museum in Gdansk
Agency: TOFU Studio
Geo: Poland
Advertising Agency: TOFU Studio, Gdańsk, Poland
Creative Director / Art Director / Model: Adam Chyliński
Photographer: Paweł Klein
Model: Filip Popik
Logo: Zuza Zamorska
Post Production / Production: TOFU Studio
Published: August 2017
The main purpose of the campaign was to increase the local social awareness associated with "The Last Judgment” painting by Hans Memling, the interest of potential recipients of the work and the sole realization that the painting is located in the National Museum in Gdansk. The idea of the entire campaign was based on the exposure of a golden sphere on which Christ's feet rest - taken directly from Memling’s painting. The sphere is a silent symbol of the Absolute that descended to earth and appears in our daily routine.