Nike: UNCONSCIOUS RUNNERS by SANTA MARTA PUBLICIDAD for Nike

Adsarchive » Ambient » Nike » Nike: UNCONSCIOUS RUNNERS

Nike: UNCONSCIOUS RUNNERS

Pin to Collection
Add a note
Industry Sportswear, Athletic Footwear & Accessories
Media Ambient
Market Spain
Agency SANTA MARTA PUBLICIDAD
Creative Director Fernando Codina
Art Director Mariano García
Copywriter Javier Valero
Producer Beate Kuper
Account Supervisor Pablo Zea
Illustrator Brosmind
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Small Scale Special Solutions Bronze

Credits & Description

Type of Entry: Ambient
Category: Small Scale Special Solutions
Title: UNCONSCIOUS RUNNERS
Advertiser/Client: NIKE
Product/Service: SPORTSWEAR/NIKE RUNNING
Entrant Company: SANTA MARTA PUBLICIDAD Barcelona, SPAIN
Advertising Agency: SANTA MARTA PUBLICIDAD Barcelona, SPAIN
Creative Director: Fernando Codina
Art Director: Mariano García
Copywriter: Javier Valero
Advertiser's Supervisor: Anna Sió/Meritxell Estrada/Catarina Vicente
Planner: Pablo Zea
Account Supervisor: Pablo Zea
Producer: Beate Kuper
Illustrator: Brosmind
Description of Ambient execution:
We created 20 different illustrations to awake the running conscience every youngster has. Then we printed them as friendly removable stickers and billboards for balconies. Every single piece was placed in a different locations acording to the message given, the enviroment and target pursued. For example the sticker with the message “You run when your skate runs off” was placed closed to areas where skaters practice every day.