Nokia Ambient Nokia E7 Smartphone / Nokia N8 Smartphone: Red Carpet by J. Walter Thompson Frankfurt

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Nokia E7 Smartphone / Nokia N8 Smartphone: Red Carpet

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Industry Mobile phones, devices & accessories
Media Ambient
Market Germany
Agency J. Walter Thompson Frankfurt
Art Director Lars Hürter
Copywriter Jörg Bredendieck
Released November 2011

Credits & Description

Idea / Challenge: Berlin is the place where history was written – and not just in 1989the people were the driving force behind it. They don't like to be left outside. That's why the new Nokia device was the perfect match: it even got them onto the red carpet of the famous film festival Berlinale.

Strategy / Implementation: At Berlin's busiest subway station, using the latest Nokia smartphone,a movie was made within seconds that put everyone who wanted on to the red carpet.

Results: With 50.000 contacts per day and more than 1,4 million contacts altogether, the campaign generated huge traffic and instant fame.91% of the participants liked their video and an amazing 97 % told their friends about the credits!

Advertising Agency: JWT, Düsseldorf, Germany
Chief Creative Officer: Till Hohmann
Art Director: Lars Hürter
Copywriter: Jörg Bredendieck
Account Manager: Michael Vaupel