|Industry||Mobile phones, devices & accessories|
|Agency||Hill & Knowlton|
Credits & Description
As part of the Nokia Lumia campaign in Poland, Nokia planned an event together with the Cinema City network. The event, to take place in 8 cities during the month of February , was to surprise movie goes with the amazing everyday -- often we go to the movies as part of our free time during weekends. For certain film sessions i.e. selected films and time of the day, we hid special coupons under the seats in the cinema halls. As the commercial break was coming to an end -- our Nokia Lumia product spot always being the last commercial to be aired -- viewers were shown a 15 second spot with a well-known Polish celebrity that urged them to search for the hidden coupons. As soon as the spot ended viewers were encouraged to start looking for the copouns with the lucky ones getting the chance to win a Lumia 800 device. We recorded the event in each of the 8 cities with 64 movies and 64 lucky Nokia Lumia 800 winners.