Hiroshima Peace Memorial Museum: PEACE SHADOW PROJECT by Hakuhodo Tokyo for Hiroshima Peace Memorial Museum

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Hiroshima Peace Memorial Museum: PEACE SHADOW PROJECT

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Industry Museums & Libraries, Public awareness
Media Ambient
Market Japan
Agency Hakuhodo Tokyo
Executive Creative Director Tatsuo Miyajima
Art Director Rikako Nagashima, Naonori Yago
Copywriter Tsubasa Oyagi
Producer Hideaki Hamatani, Shoko Akutagawa, Erika Abiko
Photographer Kenichi Muramatsu, Chimani Uematsu
Released June 2011

Awards

Cannes Lions 2011
Design Lions Exhibitions & Live Events Silver
Cyber lions Charities, Public Health & Safety, Public Awareness Messages Bronze
Outdoor Lions Stunts & Live Advertising Bronze

Credits & Description

Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: PEACE SHADOW PROJECT
Advertiser/Client: HIROSHIMA PEACE MEMORIAL MUSEUM
Product/Service: NUCLEAR WEAPONS AWARENESS
Entrant Company: HAKUHODO Tokyo, JAPAN
Advertising Agency: HAKUHODO Tokyo, JAPAN
Executive Creative Director: Tatsuo Miyajima
Creative Director: Tsubasa Oyagi
Art Director: Rikako Nagashima/Naonori Yago
Copywriter: Tsubasa Oyagi
Planner: Seiichi Ookura(Interactive Director)
Producer: Hideaki Hamatani(Tyo Inc)/Shoko Akutagawa(Free)/Erika Abiko(Free)
Photographer: Kenichi Muramatsu(Free)/Chimani Uematsu (Free)
Other Credits: Kampei Baba(Web Director/Bascule Inc)/Suguru Takeuchi(Film Director/Free)
Description of Ambient execution:
Peace Shadows of nuclear victims were exhibited where they were exposed. The past resided in the present city of Hiroshima as an impactful reminder of the tragedy as a trigger to wish for a world without nuclear weapons.
English Translation of Main Headlines:
Peace Shadows of nuclear victims were exhibited where they were exposed. The past resided in the present city of Hiroshima as an impactful reminder of the tragedy as a trigger to wish for a world without nuclear weapons.