Dead Man [video] by Ray Creative Agency for Opera on the Avalon

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Dead Man [video]

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Industry Cinemas, Theatres & Concert Halls
Media Ambient
Market Canada
Agency Ray Creative Agency
Creative Director Jenny Smith
Art Director Brian Macdonald
Illustrator Mike Carter
Released June 2017

Credits & Description

Category: Recreation, Leisure
Media: Experiential
Brand: Opera on the Avalon
Agency: Ray Agency
Geo: Canada
Advertising Agency: Ray Agency, St. John's, Canada
Creative Director: Jenny Smith
Art Director: Brian MacDonald
Designers: Trevor Kearsey, Jamie Lewis
Illustrator: Mike Carter
Published: June 2017
Synopsis:
Based on the popular novel and movie, Dead Man Walking is an opera that tells the journey of a Louisiana nun who becomes the spiritual advisor to a convicted murderer on Angola’s death row.
To promote the opera, Ray hit the streets of St. John’s. Literally. With spray chalk, we created some ‘dead man walking’ outlines on buildings and streets.