Eclipse live from Fujiyama by Solar Power by Dentsu Inc. Tokyo for Panasonic

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Eclipse live from Fujiyama by Solar Power

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Industry Raw Materials & Minerals
Media Ambient
Market Japan
Agency Dentsu Inc. Tokyo
Director Kei Ohta
Copywriter Reietsu Hashimoto
Designer Yu-Ki Sakurai
Account Supervisor Masahiro Higashi
Released May 2012

Awards

Spikes Asia 2012
Promo & Activation Best Use of Digital Media in a Promotional Campaign Bronze

Credits & Description

Media: Ambient
Geo: Japan
Category: Industrial & Agriculture
Agency: Dentsu
Brand: Panasonic
URL: http://panasonic.net/eclipselive
“Filming the sun, using the sun.” The annular solar eclipse crossed Japanese archipelago for the first time in hundreds of years.This remarkable event was live broadcasted, using only the solar energy, from the closet place to the sun, the summit of Mt. Fuji, the symbol of Japan. All of the power used for the live broadcasting was generated from Panasonic's solar energy system.
Advertising Agency: Dentsu, Tokyo, Japan
Creative Directors: Reietsu Hashimoto,Daima Kawamura
Copywriter: Reietsu Hashimoto
Art Director: Yu-ki Sakurai
Designer: Yu-ki Sakurai
Agancy Producer: Yoshikazu Nagashima
Account Supervisor: Masahiro Higashi
Account Managers: Keita Kado, Gen Ishizawa
Production Producers: Yasunori Shioda, Kota Sakuraba, Naganobu Asano
Production Management: Chiaki Shimizu, Hideka Suzuki, Kazuya Kamaki, Junya Tsutsumi
Planner: Yoshikazu Nagashima
Planning Supervisors: Shingo Hiraoka, Mizuki Nakamura
Photographers: Masayoshi Sekine, Ryuichi Shimokawa, Takafumi Tatsuno
Director: Kei Ohta
Technical Directors: Harumi Tokita, Mitsuharu Tanida, Kosuke Hiramatsu, Sou Hosokawa, Atsushi Shiozawa, Ken Omori
Flash Developer: Minoru Sako
Sound: Yutaka Fukuoka
Published: May, 2012