Penningtons: Magic mirror by DDB Toronto, Untitled Films for Penningtons

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Penningtons: Magic mirror

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Industry Retail, Distribution & Rental companies
Media Ambient
Market Canada
Agency DDB Toronto
Art Director Yusong Zhang
Copywriter Daniel Bonder
Account Supervisor Jamie Maxfield
Editor Christina Humphries
Agency Untitled Films
Director Curtis Wehrfritz
Released November 2011

Credits & Description

Penningtons is on a mission to give plus size fashion a major makeover. From their fresh, new styles to their exciting shopping experience, everything about the revamped Penningtons is “Styled to Surprise.” So in the spirit of surprise, DDB Canada’s Toronto office created the world's first mirror that reflected the joy of finding a fabulous fit. Upon standing in front of a mirror, shoppers were stunned to see two completely realistic fireman descend from either side of their reflection via incredible, motion-sensored, mirror technology. The fun and flirty virtual firemen checked out the shoppers' new Penningtons clothes and performed a charming act for them before disappearing altogether. Shoppers amazed reactions were captured on film for all to see.

Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Copywriter: Daniel Bonder
Art Director: Yusong Zhang
Agency Producer: Caroline Clarke
VP Director of Client Services: Wendi Caricari
Group Account Director: Jacqui Faclier
Account Supervisor: Jamie Maxfield
Account Executive: Leigh Farlow
Executive Producer: Lexy Kavluk
Production Company: Untitled
Director: Curtis Wehrfritz
DOP / Cinematographer: Tyler Williams
Line Producer: Jen Walker
Post-Production Co.: Rooster / Track & Field
Editor: Christina Humphries
Colourist: Andrew Rolfe, Ernie Mordak
Casting: Powerhouse Casting