Personal Fest Ambient Rhythmical Potties by TBWA\ Buenos Aires

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Rhythmical Potties

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Industry Shows, Events & Festivals
Media Ambient
Market Argentina
Agency TBWA\ Buenos Aires
Copywriter Igor Moura
Released February 2013

Credits & Description

Media: Ambient
Category: Electronics & Technology
Agency: TBWA
Brand: Personal
Geo: Americas, Argentina
Every Year, Personal organizes a music festival: Personal Fest, that attracts more than 50,000 people in each edition. From the bands, the atmosphere, the stands and even communication, Personal Fest is known for always offering the audience a different experience. But we found that there was a place forgotten by everyone that was as unpleasant as it is in all music festivals: the portable toilets.

That's why we created Rhythmical Potties. Seven toilets with an audible device that was activated only when was occupied. Each one had a different sound, the result of combining them was lots of musical melodies. Each time people entered and modified the sound that was playing.

Advertising Agency: TBWA Buenos Aires, Argentina
Chief Creative Officers: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Directors: Roberto Leston, Martin Garrocho
Copywriter: Igor Moura
Art DIrector: Leo Rolim
Digital Account Director: Mariana Bisso
Digital Director: Marcelo Santarceri
Production Company: Estado Lateral
Music: Animal Music