Philips Ambient Fruit Mashup by Ogilvy Sao Paulo, Paranoid

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Fruit Mashup

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Media Ambient
Market Brazil
Agency Ogilvy Sao Paulo
Producer Cecilia Taioli
Agency Paranoid
Executive Creative Director Roberto Fernandez, Paco Conde, Roberto Fernandez David
Art Director Agustín Acosta
Copywriter Fábio Seidl, Marco Pupo
Producer Fabiano Beraldo, Marina Dodi
Account Supervisor Carolina Porto
Service Agency A9 Audio
Released May 2013

Credits & Description

Advertiser: PHILIPS WALITA
Agency: OGILVY BRASIL
Category: Stunts & Live Advertising
Advertising campaign: FRUIT MASHUP
Planner: Alejandro Oszust E Luiz Godoy
Advertiser's Supervisor: Alina Asiminei
Creative Director: Fabio Seidl
Executive Creative Director: Roberto Fernandez
Account Manager: Andrea Barrios
Account Supervisor: Carolina Porto
Producer: Cecilia Taioli
Other Credits: Clecia Ribeiro
Copywriter: Fabio Seidl
Art Director: Agustín Acosta
Copywriter: Marco Pupo
Producer: Marina Dodi
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Paco Conde
Account Manager: Valeria Barone
Producer: Fabiano Beraldo
Other Credits: Heitor Dhalia

Ambient Execution Description
To promote Philips ultimate blending machine, we created the ultimate fruit blend, literally. A set of 2 fruits-in-one: Pinegrapes, Kiwigerines and Bananaberries.How did we do it? We worked together with Clecia Ribeiro, a famous molecular gastronomy chef in Brazil. The fruits were distributed in street markets. Consumers could try them and after the tasting, received a flyer with recipes and a message: Recreate flavors at home with the new Philips Blender. Then, we promoted a product demo with a fruit juice sample distribution.