DINOSAURS by Y&R Johannesburg for Pick 'n Pay

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DINOSAURS

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Industry Plastic bags, Containers, Packaging & Wrapping, Supermarkets
Media Ambient
Market South Africa
Agency Y&R Johannesburg
Executive Creative Director Michael Blore Liam Wielopolski
Art Director Clinton Bridgeford
Copywriter Stuart Mccreadie
Account Supervisor Cathy Coyle
Typographer Kevin Portellas
Illustrator Chanel Collis
Released April 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: PICK N PAY RETAIL STORES
Product/Service: REUSABLE SHOPPING BAGS
Agency: Y&R SOUTH AFRICA
Executive Creative Director: Clinton Bridgeford/Liam Wielopolski
Copywriter: Stuart Mccreadie
Art Director: Clinton Bridgeford/Chanel Collis
Account Supervisor: Cathy Coyle
Advertiser's Supervisor: Andre Nel
Illustrator: Chanel Collis
Typographer: Kevin Portellas
Other Credits: Production Company: Streetwise
Date of First Appearance: Apr 7 2009 12:00AM
Entrant Company: Y&R SOUTH AFRICA, Johannesburg, SOUTH AFRICA
Description of Ambient execution
We made up 15 life-sized dinosaurs out of disgarded plastic bags and placed them outside retail stores to bring the campaign message MAKE PLASTIC BAGS EXTINCT to life.