Profi-Ernst: Blurred House by J. Walter Thompson Frankfurt for Profi-Ernst

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Profi-Ernst: Blurred House

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Industry Household maintenance & pet products
Media Ambient
Market Germany
Agency J. Walter Thompson Frankfurt
Art Director Mario Altendorf
Account Supervisor Bernd Adams
Released April 2011

Credits & Description

Don’t be ashamed of your house

Profi Ernst ambient stunt “Blurred House” - in Germany the debates about StreetView were and still are fierce. Many people had their houses blurred – in a fight for privacy and against invasion by a global giant. Profi Ernst, a local DIY store, used this topic cleverly for a stunt. A real house was blurred – by fixing a giant true size blurred image of the facade on the facade. The cheeky message: Don’t be ashamed of your house – come to Profi Ernst. The case video gives more details.

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Mark Karatas
Art Director: Mario Altendorf
Copywriters: David Fowle, Carsten Bug
Photographers: Georg Dörr, Martin Joppich / Lumen Joppich Dörr
Account Supervisor: Bernd Adams
Account Manager / Producer: Andreas Schill
Account Manager: Adrian Finzelberg