Sound of Silence by Try/Apt Oslo for Telenor

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Sound of Silence

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Industry Telecommunications Services
Media Ambient
Market Norway
Agency Try/Apt Oslo
Producer Erik Schøien
Production Pravda
Released June 2013

Credits & Description

Media: Ambient
Category: Electronics & Technology
Agency: TRY
Brand: Telenor
Geo: Europe, Norway
Telenor is the leading telecom company in Norway and the only provider of HD Voice, a new technology that filters out the background noise. To promote HD Voice, Telenor challenged the artist Oscar Danielson to record a single at the noisiest place in Oslo, the demolition of Smestad firestation.
Advertising Agency: TRY/Apt, Oslo, Norway
Creative Directors: Stian Johansen, Thorbjørn Ruud, Petter Bryde, Janne Brenda Lysø
Copywriters: Petter Bryde, Janne Brenda Lysø, Pia Ølstad
Art Directors: Stian Johansen, Thorbjørn Ruud, Sveinung Arnestad
Casevideo: Ole Jakob, Bøe Skattum
Production company: Pravda
Directors: Kristoffer Carlin, David Reiss-Andersen
Producer: Erik Schøien
Published: May 2013