|Industry||Computers & Computer Accessories, Business equipment & services, Corporate Image|
|Agency||Ogilvy & Mather New York|
|Art Director||Douglas Mussashi Shintaku, Marcos P. Ribeiro, La Mosca, Carl Detorres, Sebastian Onufszak, Micky Huang, Ramona Todoca, Johnny Budden, Renato Rozenberg|
|Creative Director||Chris Van Oosterhout, Jeff Curry, Sid Tomkins|
|London International Awards 2012|
|Poster||Art Direction Campaign||Silver Winner|
Credits & Description
As part of its centennial year, IBM created a public exhibit in New York City. Over 30 different designs inspired people to attend the show. Prove that good design really can get people to think.