|Industry||Computers & Computer Accessories, Business equipment & services, Corporate Image|
|Agency||Ogilvy & Mather New York|
|Creative Director||Jeff Curry, Sid Tomkins, Chris Van Oosterhout|
|Art Director||Johnny Budden, Micky Huang, La Mosca, Carl Detorres, Ramona Todoca, Douglas Mussashi Shintaku, Renato Rozenberg, Sebastian Onufszak, Marcos P. Ribeiro|
|London International Awards 2012|
|Poster||Art Direction Campaign||Silver Winner|
Credits & Description
As part of its centennial year, IBM created a public exhibit in New York City. Over 30 different designs inspired people to attend the show. Prove that good design really can get people to think.