QM FINANCIAL Ambient FUTURE RECEIPT by Lowe Jakarta

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FUTURE RECEIPT

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Industry Banking
Media Ambient
Market Indonesia
Agency Lowe Jakarta
Executive Creative Director Deputy Executive Creative Director
Creative Director Bondan Eko
Art Director Tim Green
Producer Bimoyadi Soemarmo
Account Supervisor Ferry Antono
Released May 2013

Awards

Cannes Lions 2013
Outdoor Lions Ambient; Bars, Restaurants & Stores, etc. Silver

Credits & Description

Type of entry: Ambient
Category: Bars, Restaurants & Stores, etc.
Advertiser: QM FINANCIAL
Product/Service: QM FINANCIAL
Agency: LOWE INDONESIA Jakarta, INDONESIA
Chief Creative Officer: Din Sumedi
Executive Creative Director: Deputy Executive Creative Director: Ferly Novriadi
Creative Director: Bondan Eko
Art Director: Senior Art Director: Tania Huiny
Photographer: Herret Frasthio (2h/)
Account Supervisor: Ferry Antono
Advertiser's Supervisor: Ligwina Poerwo - Hananto/Cfp
Producer: Bimoyadi Soemarmo
Other Credits: Production Producer: Agus Suhendar/Onny W
Description of Ambient execution
We provoked consumers to take action by confronting them with “the cost of their future” in order to demonstrate that hiding money or saving-account interest rates cannot possibly match the growth of inflation rates. We teamed up with several large supermarket chains and launched FUTURE RECEIPT. When paying for groceries, shoppers received two receipts; their actual receipt with today’s normal prices and one receipt showing inflated prices 5 years from now. At the bottom of the future receipt, we strategically placed QM Financial’s logo, phone number and website in order to drive people to initiate contact.